Bespoke automatic timepieces

Build the watch that doesn't exist yet.

Start from a blank case and choose every part — dial, bezel, hands, bracelet. Watch it come together in real time, then we assemble it by hand and ship it free.

Builds start at CA$450every part is yours to change
6
Part categories
10k+
Combinations
1-yr
Movement warranty
Free worldwide shipping
Genuine automatic movements
Assembled & tested by hand
Tracked & insured delivery

Worn, loved, reviewed.

30+ five-star reviews on Facebook MarketplaceSee all reviews

"Great guy! Very friendly and helped me out!"

Brandon
Verified Facebook buyer

"I highly recommend this seller. He was punctual, willing to explain all the different watches and their features. He took the time to make sure we were happy with our purchase. Thanks As!"

Linda
Verified Facebook buyer

"I highly recommend this seller! Very quick with custom orders and attention to detail is on point. Very happy with my purchase and I'm already considering ordering my next piece."

James
Verified Facebook buyer

"Only good things to say about this seller. Smooth and easy transaction."

Thomas
Verified Facebook buyer

"Amazing communication and patience to answer any and all questions."

Jesse
Verified Facebook buyer

"A very gentle person. I got exactly what I asked for."

Jossel
Verified Facebook buyer

"I absolutely recommend the seller! Coming back for more! Thank you for your honesty and help and support — very rare to find someone this genuine!"

Ekta
Verified Facebook buyer

"Most chill, punctual, helpful, and nice seller on the platform. 10/10, went out of his way to drive an hour out in the pouring rain and gave me an extra tool free of charge."

Nathan
Verified Facebook buyer

"Made everything easy. 10/10."

Shaka
Verified Facebook buyer

"Easy to deal with, quick to respond, and nice looking watch. Will buy more in the future."

Nick
Verified Facebook buyer

"Very nice person."

Royal
Verified Facebook buyer
The configurator

From Concept to Wrist.

01
Choose your foundation
Select from our range of premium cases, crafted from materials like 904L stainless steel, to set the stage for your build.
02
Customize every layer
Experiment with dials, bezels, and handset combinations in the configurator until the aesthetic is exactly what you envisioned.
03
We build and deliver
Once your design is locked in, we meticulously assemble your timepiece by hand, test the automatic movement, and ship it directly to your door.
Emerald dial
Silver bracelet
Ready to ship

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One case. Infinite watches.

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